PERSEPSI IBU RUMAH TANGGA TENTANG PENAMPILAN MODEL IKLAN FRESTEA GREEN MY BODY ( Studi Persepsi Ibu-ibu Anggota PKK Kelurahan Merjosari Kota Malang )

Setiawati, Arini (2010) PERSEPSI IBU RUMAH TANGGA TENTANG PENAMPILAN MODEL IKLAN FRESTEA GREEN MY BODY ( Studi Persepsi Ibu-ibu Anggota PKK Kelurahan Merjosari Kota Malang ). Other thesis, University of Muhammadiyah Malang.

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Abstract

the research based on phenomena of various ways did by the company to advertise their product in order to attract the consumer attention. The research aimed to find out the acceptance or rejection description of household wives Member of PKK Merjosari Village Malang City to Frestea Green My Body commercial. According to Kotler (2001), advertisement is a concept of presentation impersonal and promote idea, stuff, or service. Machfud (2005), stated that health advertising tradition could force the form of product image characterised by three important aspects, they are: ethic (properness), ethica and aesthetic (beauty and art). According to Rakhmat (2005:25), perception is an internal process done to chose, evaluate, and organizing stimulus from external environment. Someone's perception came from needs, experience, and other things which we called as personal factors. (Rakhmat 1998: 55). then Rakhmat explained that what consider perception is not kind or stimuli, but the character of person who gaver respond to stimuli. The research used survey research, population consisted of 284 people with 50 samples using purposive sampling with data collection technique through questionnaire and documentation. Data researched analyzed using count average frequency. The research showed that respondents in this research gave negative perception to the commercial with average value 2,44 means that respondents disagree. According to the respondent of Frestea Green My Body commercial, the commercial unfit with religion norm and moral norm in Indonesia. The commercial considered to cause negative effect for adolescences.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 22 Mar 2012 14:15
Last Modified: 22 Mar 2012 14:15
URI: http://eprints.umm.ac.id/id/eprint/1040

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