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SAPUTRA, CHANDRA (2009) STRATEGI PARTAI POLITIK DALAM MERAIH DUKUNGAN MASSA (Studi Perbandingan Pada PDI-P dan PPP Kota Blitar). Other thesis, University of Muhammadiyah Malang.


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Democracy is a normative ideology. It has various forms. Basically, democracy is freedom, in certain rule limitation to express, move, make an effort, organize, etc. The freedom may not be deleted by dominant power, whether politic or economic power. In social, it may not influenced by religion or hierarchy social order like patriarchy. So, democracy has its own form in politic, economic, and social area. Political area has representative form where Political Parties joined Election every five year. People choose representative and president formed the government. The three basic of political democracy system are legislative, executive and judicative. Each of them has their own autonomy power, while check and balances was done to keep the balance. The research aimed to find out the strategy did by PDIP party with PPP Blitar in reaching mass supports and the difference of inclusive and exclusive strategies in reaching mass supports. The research was descriptive, that was described the object according to data collected from the field without using statistical data. In other words, descriptive research aimed to describe in exact way about characteristic of the object or describing a phenomena. The reason was to explain and discuss the researched object easier. The research showed that PDI-P party strategy in politic marketing should fit continuously between destination and organizational ability to follow the development of politic marketing environment. PDI-P party vision was building Pancasila society in Republic of Indonesia environment in democratic, fair, and wealthy condition. From the research, the approach which was done by PDI-P was real and concrete. PDI-P party had slogan: “Partainya Wong Cilik” (Lower Society’s Party), showed their effort and commitment to struggle for lower’s society. The research showed that PDI-P Party communication pattern in reaching mass supports was developing partnership pattern. It was done to force the economic development in Blitar society and to build another infrastructure. From the research, PDI-P party focused on political issue of cheap major needs. Since PDI-P party considered the government had failed in defend the major needs price. The party also offer a solution to fix the economic condition like in 2004 era at Megawati’s government. The interview shoed that the commercial used brochure spreads media, street banner, and radio broadcast. Expensive major needs which became the main issue in PDI-P political commercial, it seemed fine as the effort of a political party to conclude the problem of Indonesia. While Partai Persatuan Pembangunan (PPP) party’s strategy in order to reach the mass supports of Blitar city was religion value as stated in party’s implementation in strategy and approach to the society. Islamic parties, especially in Blitar which claimed themselves as religious community and Islamic society to influenced mass in National Election 2009. The slogan was “Clean, Islamic, and down-to-earth” (Bersih, Islami, dan Merakyat). The party’s communication pattern focused on how to get mass from several approach whether in ideology, economic, and participative. The party’s political commercial to socialize the Mayor also offered work-programs which were easy to remember.

Item Type: Thesis (Other)
Subjects: J Political Science > J General legislative and executive papers
Divisions: Faculty of Social and Political Science > Department of Government Sience (65201)
Depositing User: Anggit Aldila
Date Deposited: 30 Jun 2012 02:54
Last Modified: 30 Jun 2012 02:54

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