HUBUNGAN ANTARA SIKAP TERHADAP PELECEHAN SEKSUAL DI TEMPAT KERJA DENGAN KETERLIBATAN KERJA PADA SPG

PUTRA, RAMA ADI WANA (2007) HUBUNGAN ANTARA SIKAP TERHADAP PELECEHAN SEKSUAL DI TEMPAT KERJA DENGAN KETERLIBATAN KERJA PADA SPG. Other thesis, University of Muhammadiyah Malang.

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Abstract

The developing advertisement business is one indicator if the highly increased company’s need of marketing acrivity. Direct promotion is one vastly used marketing strategy, whereas sales promotion girls (SPG) are sent by the advertisement company, to promote the consumers, a particular product. SPG are used to create a certain image on the supplied particular product to attract the consumers. In order to make an excellent promotion, job involved SPG who comprehend the working aspects are necessary. On the other hand, the company should be aware of the SPG’s needs to increase their job involvement. This excellent promotion will not work if the organizational stressor factor, such as sexual harassment, appears at work place. To obtain a high SPG’s job involvement, it is necessary to be aware of their attitude towards sexual harassment at the work place. This research presents the attitude toward sexual harassment at work place as independent variable and job involvement as dependent variable. Registered SPG from TIGASISI SPG agency adv. are used as population. Sampling technique used is total sampling, whereas 50 people involved. The validity test is conducted through Karl Pearson’s product moment correlation procedure. The result shows that there’s a negative significant correlation on SPG’s attitude towards sexual harassment at work place and their job involvement. Correlation coefficient value is (r)=0,579 while error probability (p)=0,000. This concluded that employees with negative attitude toward sexual harassment at work place have high job involvement and so is the opposite. The attitude towards sexual harassment at work place effectively contributes to job involvement as much as 33,5%, while the rest of 66,5% is from other variables haven’t yet researched.

Item Type: Thesis (Other)
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculty of Psychology > Department of Psychology
Depositing User: Rayi Tegar Pamungkas
Date Deposited: 30 Jun 2012 02:33
Last Modified: 30 Jun 2012 02:33
URI: http://eprints.umm.ac.id/id/eprint/10331

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