ANALISIS PERBEDAAN KEPUTUSAN PEMBELIAN KONSUMEN ANTARA PRODUK SIMPATI DAN IM3 DILIHAT DARI VARIABEL PRODUK, HARGA, PROMOSI, DISTRIBUSI(Studi pada Mahasiswa Kampus III Universitas Muhammadiyah Malang)

Rizqi Faizal, Maulana (2009) ANALISIS PERBEDAAN KEPUTUSAN PEMBELIAN KONSUMEN ANTARA PRODUK SIMPATI DAN IM3 DILIHAT DARI VARIABEL PRODUK, HARGA, PROMOSI, DISTRIBUSI(Studi pada Mahasiswa Kampus III Universitas Muhammadiyah Malang). Other thesis, University of Muhammadiyah Malang.

[img]
Preview
Text
ANALISIS_PERBEDAAN_KEPUTUSAN_PEMBELIAN_KONSUMENANTARA_PRODUK_SIMPATI_DAN_IM3_DILIHAT_DARI_VARIABELPRODUK.pdf

Download (151kB) | Preview

Abstract

This experiment has the title “Analysis on Differences of Consumers Purchasing Decision between Simpati and IM3 Product viewed from Product Variable, Price, Promotion, Distribution (Study toward college students 0f 3 rd Campus Muhammadiyah University of Malang)”. Type of this experiment is survey experiment. Objectives of this experiment are, first, to discover whether product variables, price, promotion, and distribution were significant differentiate variables simultaneously related to consumer’s purchasing decision between Simpati and IM3 product. Second, to discover dominance variable which differentiate consumer’s purchasing decision between Simpati and IM3 product. Benefit of This experiment particularly for the company are able to be use as information source and evaluation about competitive advantage own by each company, hence, could be maintained and improved. Using discriminant analysis, therefore it can conclude that product variable, price, promotion, and distribution is significant differentiate variable and simultaneously related to consumer’s purchasing decision between Simpati and IM3 product. From all different purchasing decision, it can conclude that product variable is a dominance variable which differentiate consumer’s purchasing decision between Simpati and IM3 product. Several suggestions to purpose for the producer of Simpati and IM3 are to maintain its product quality, given that only qualified product needed by consumers and able to maintain its competitive edge within the market, particularly celluler market. Also it is expected for both companies to set affordable selling price for consumers. Therefore, while using profitoriented approach, it should also consider the buying capacity within the society.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 29 Jun 2012 04:12
Last Modified: 29 Jun 2012 04:12
URI: http://eprints.umm.ac.id/id/eprint/10259

Actions (login required)

View Item View Item