HUBUNGAN ANTARA PENAMPILAN ARTIS DALAM IKLANDENGAN IMAGE PERSONALNYA(Studi pada Siswa SMU Negeri I Tahunan, Jepara Terhadap Agnes Monica diIklan Hemaviton Action)

Riyufita, Mela Fitri (2009) HUBUNGAN ANTARA PENAMPILAN ARTIS DALAM IKLANDENGAN IMAGE PERSONALNYA(Studi pada Siswa SMU Negeri I Tahunan, Jepara Terhadap Agnes Monica diIklan Hemaviton Action). Other thesis, University of Muhammadiyah Malang.

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Abstract

Keywords: Relationships, Performance Artist, Personal Image Action Ads Hemaviton have adult market segmentation and the people who have high activity in the work. Agnes Monica who is known as a child artist when bringing children's show on television (Tralala-Trilili) took part in starring in advertisements that cater to adults. With this phenomenon, ad Hemaviton Action can be said as a form or tool by Agnes Monica in changing the image that had been attached to it. The objective of this study was to determine whether there is a significant correlation between the appearance or the real Agnes Monica in Action Hemaviton ads with personal image. Basic research is quantitative research, using a type of survey research that are explanatif (explain). Population taken in this study were third-grade children who chose the artist Agnes Monica as his idol and never watch ads on television Hemaviton Action. Obtained a population of 120 people and by using the table of error of Isaac and Michael with a standard error of 1% is obtained 102 samples taken as respondents. The sampling technique using Simple Random Sampling technique. Place of research conducted at the Annual High School I, Jepara. By using the formula derived product moment correlation coefficient (rxy) of 0231. Related to Uses and Gratification theory which assumes that audiences are considered active in choosing the media as a tool to satisfy their need for information. In addition, by using the theory of a meeting with the media triggered by DeFleur and Ball Rokeach which states that within society there are social groups tend to react in a same stimuli, when fans of Agnetha Faltskog Action Hemaviton watching ads on television, the reactions received by the fans Agns Monica on image persenolnya likely the same, and the dominant image is selected by the respondents is a positive image

Item Type: Thesis (Other)
Subjects: N Fine Arts > NX Arts in general
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 29 Jun 2012 04:01
Last Modified: 29 Jun 2012 04:01
URI: http://eprints.umm.ac.id/id/eprint/10250

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