HUBUNGAN ANTARA PERSEPSI PAKAIAN MEREK IMITASIDENGAN INTENSI MEMBELI PADA REMAJA

Rachmawati, Nina (2007) HUBUNGAN ANTARA PERSEPSI PAKAIAN MEREK IMITASIDENGAN INTENSI MEMBELI PADA REMAJA. Other thesis, University of Muhammadiyah Malang.

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Abstract

That teen-age as transitory time, where at a period to this adolescent not again a dewasa. In a period to this all adolescent wish to come up differences, wish to be seen by the oposite gender of that way alladolescent have to fulfill the him of that is interesting appearance one of them is clothes matter, with limited economics all adolescent hunt easy and cheap prices of intensi buying clothes " Original But Counterfeit" progressively high. With existence of dummy brand clothes do adolescent requirement mount with perception which different each other , what of course peep out intensi which tend to toward formed by behavioral him to buy dummy brand clothes, before in the end a the adolescent really buy dummy brand clothes. The conducting of this research is to know relation between perception of dummy brand clothes with intensi buy at adolescent. This research is quantitative research. Population in research is University students of Muhammadiyah Malang. Him of some of communications science majorses mahasisaw-mahasiswi counted 70 subject, taken with technique of sampel Method data collecting insendental the used is scale, there is 2 used scale that is scale perception of dummy brand clothes and scale of intensi buy, method analyse data use technique of koralasi moment product of assisted Pearson karl with computer program of SPSS 12. From data analysis got by result of that there is positive relation very isn't it between perception of dummy brand clothes with intensi buy at adolescent ( with value of r = 0,808; p = 0,00). This matter indicate that positive progressively adolescent perception concerning excelsior dummy brand clothes of intensi buy, and when adolescent perception to negative dummy brand clothes hence progressively lower intensi buy him. As for effective contribution of perception concerning dummy brand clothes with intensi buy equal to 65,2%, while 34,8% influenced by the variable of him.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Psychology > Department of Psychology
Depositing User: Anggit Aldila
Date Deposited: 28 Jun 2012 04:20
Last Modified: 28 Jun 2012 04:20
URI: http://eprints.umm.ac.id/id/eprint/10048

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