Rachmawati, Farida (2009) PREFERENSI AUDIENS TENTANG PROGRAM BERITA POJOK KAMPUNG VERSI BAHASA JAWA (Studi Pada Masyarakat Desa Dadaprejo – Kec. Junrejo – Kota. Batu). Other thesis, University of Muhammadiyah Malang.


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Rapid mass media development gives effect to the society life, whether positive or negative effect. Mass media have a big role in delivering information and shaping society paradigm. Especially TV media, it cannot denied that communication technology development like TV having a great effect in modern human society changing, this development could be seen from the emergence of TV broadcasting whether having transnational, national or local scope. All TV station racing to give pleased news for the spectator, JTV Pojok Kampung News is one of news TV program that is liked by society, the researcher aimed to look for how is the Audience Preference upon Pojok Kampung News Java Language Version. Theory used in this research is Theory Uses and Gratifications. This theory said that media using is employing active role and used the media. In other word, media users are side that active in communication process. Media using tried to look for the best media source that fulfill the need. It means that Uses Theory and Gratification assume that user having alternative to satisfy their need. Type or research used is Descriptive Qualitative, research that aimed to descript, giving detail explanation or pictures about research problem in detail like what revealed by the research subject, where the researcher uses interview in depth and documenting to make data. The purpose is to make description, picture systematically, factual and accurate about facts, characteristics also relation among phenomenon in detail. From the data gained, researcher could serve a concept behind that description. In this research, the technique used is Accidental Sampling, this technique used when the sample member is taken from thing or person that accidentally meets the researcher so that thing or that person could be used when it/they are compatible. This research is purposed to descript what is liked by society about pojok kampung news that used java language in JTV station. Purpose of the subject this research in watching pojok kampong news is to find out what the new incident happened in East Java, beside; the subject also like to watch pojok kampong news because of the language used are Javanese language. Although the language is a little bit rude, it still makes the love it. From some pojok kampong news, the subject likes to watch criminal and sport news. Pojok kampung dress style attracted the subject; they said that moslem wear is good for the in presenting news. From this Pojok Kampung News, the society could fulfill their cognitive need to look for information also knowledge.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 28 Jun 2012 04:18
Last Modified: 28 Jun 2012 04:18

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